As a sole designer at SoFiiT.
1 year / May 2024 – May 2025
We built a platform at USC that helps students connect in person, work out together, and boost their mental and physical well-being.
We are a small but highly passionate team. We were selected for the 2024 Techstars program, successfully launched our platform at USC.
I’m the sole product designer at SoFiiT.
Working with Ruby and Kenny over the past year helped me grow and learn immensely. It also helped me truly understand the importance of iteration, not just for visual refinement but for creating better user experiences.
Here’s what I worked on:
Solely designed the end-to-end mobile app and website.
Refined the experience based on real user feedback, behavior patterns and user data.
Designed marketing materials including the website and in-person posters.
Key features
Struggling to find someone who shares your interests?
SoFiiT helps you always find your ideal workout buddy to connect and meetup.
Keep forgetting to track your workouts?
Log workouts in one click and stay motivated with streak rewards.
Not sure where to have fun on campus?
Activity hub offers the most accessible activities for you.
Key problem
University students are struggling with mental health.
74% Experience psychological distress
60% Feel lonely and isolated
40% Do not feel sense of belonging
Product strategy
Connect the right people
Match students by goals, interests, schedule, and proximity to help them meet the right peers fast.
Goal
time-to-first-connection ↓
quality match rate ↑
week-1 activation ↑
From chats to IRL
Turn matches into action with lightweight planning, RSVPs, and campus perks to nudge in-person workouts and events.
Goal
event attendance ↑
repeat meetups ↑
weekly active days ↑
retention ↑
Care with context
Continuously (opt-in) understand mental & physical wellbeing, and connect students to university resources when needed.
Goal
check-in completion ↑
timely referrals ↑
student satisfaction/NPS ↑
Design
Onboarding
Matching
Activities
Log exercise & vibe
Reward system
