As a sole designer at SoFiiT.
1 year / May 2024 – May 2025
A platform that helps students connect in person, work out together, and boost their mental and physical well-being.
We are a small but highly passionate team. We were selected for the 2024 Techstars program, successfully launched our platform at USC.
I’m the founding and sole product designer at SoFiiT.
Working with Ruby and Kenny over the past year helped me grow and learn immensely. It also helped me truly understand the importance of iteration, not just for visual refinement but for creating better user experiences.
Here’s what I worked on:
Solely designed the end-to-end mobile app and website.
Refined the experience based on real user feedback, behavior patterns and user data.
Designed marketing materials including the website and in-person posters.
Design
Results & Outcomes
Optimized user journeys using heatmaps and focus group feedback, resulting in a 27% faster onboarding completion time and higher satisfaction.
Enhanced the final onboarding step through micro-interactions, real user profiles, and subtle visual cues, resulting in a 68% completion rate for matching preferences.
Modified the mechanism and design to make the experience more engaging, resulting in a 42% increase in 14-day retention after release.
Added interactive elements that encouraged users to reflect and log their journey, contributing to a 26% increase in posting and logging activity.
